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Wellness & Hospitality Strategist

Sophie Agullana

Hospitality

EXPERIENCE

WELLNESS

THE ART OF WELLNESS

WHERE SCIENCE

MEETS SENSORIALITY.

Sophie Agullana brings more than 25 years of wellness and luxury hospitality experience to the creation, transformation and optimisation of exceptional wellness destinations.

EXPLORE SOPHIE
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Wellness & Hospitality Strategist

Sophie Agullana

Creating soulful wellness destinations where science meets sensoriality.

With more than 25 years of experience across wellness, hospitality and luxury environments, Sophie Agullana brings together strategy, operations, creativity and human experience to create wellness concepts that are both meaningful and built to perform.

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Years of wellness & hospitality experience

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Countries · 3 continents

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Professionals led and trained
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Sophie Agullana en entretien de conseil avec une cliente, prenant des notes
Sophie Agullana, stratège bien-être et hôtellerie, carnet à la main dans le patio d’un riad

ABOUT SOPHIE

Sophie Agullana is a highly experienced Wellness & Hospitality Strategist with over 25 years in the international luxury wellness industry. Her passion lies in helping luxury hotels, resorts, and clinics build exceptional wellness destinations through personalized strategy and expert guidance.

Known for her operational background and sharp eye for detail, Sophie combines high-level strategic advisory with hands-on operational leadership to deliver measurable business results and distinct guest experiences.

Position : Wellness & Hospitality Strategist

Expertise: 25+ years

Phone :  +41 76 816 31 24

Email:    wellnessconsultancy2023@gmail.com

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CREDENTIALS / EXPERIENCE

Medical wellness & longevity
Luxury hospitality & wellness
Luxury hospitality & spa
Switzerland · France · Morocco · Turkey · Caribbean

“I believe the strongest wellness concepts are the ones people do not simply visit. They remember, return to and become part of.”

Sophie Agullana

THE SOPHIE AGULLANA APPROACH

Three principles shape every project.

STRATEGY

Wellness isn't an add-on; it's the foundation of identity, revenue, and guest choice.We never start with "What equipment should we buy?"We start with "What result are we creating, and for whom?"

SENSORIALITY

People remember how a space makes them feel.Light • Sound • Temperature • Texture • Movement • SilenceEvery detail shapes the human experience.

PERFORMANCE

A beautiful concept is only the beginning.Design must perform operationally, commercially, and financially.

Turning wellness ambition into meaningful, workable experiences.

WHAT SOPHIE DOES

Define the role of wellness within the wider hospitality proposition and create a position that is relevant, differentiated and commercially sustainable.
Shape the idea, story and experience of a wellness destination — from the first strategic decisions to the details guests encounter.
Prepare new wellness concepts for launch through programming, operational planning, partner selection, protocols, recruitment and team preparation.
Improve the performance of existing operations through smarter organisation, pricing, productivity, revenue strategy and continuous optimisation.
Connect wellness, recovery, movement, nutrition, mental wellbeing, beauty and longevity into coherent guest journeys.
Build capable teams and strong service cultures that allow a wellness concept to perform consistently over time.
A clear process from first idea to long-term performance.

FROM VISION TO REALITY

01

DIAGNOSE

Understand the place, the market, the client, the team and the economics.
02

POSITION

Define the intended results, target audience and commercial model.
03

DESIGN

Translate the strategy into spaces, journeys, treatments, rituals and protocols.
04

OPERATIONALISE

Build the systems behind the experience: people, productivity, pricing, standards and revenue.
05

TRAIN

Equip teams with the knowledge and confidence required to deliver the concept.
06

OPTIMISE

Measure, refine and evolve the operation over time.

Ready to elevate your wellness destination?

Whether you are building a new luxury concept or turning an operational loss into profit, the first step is understanding the opportunity.

Our Trusted Partners

Africa Wellness Congress logo — industry partner
Alqvimia logo — wellness brand partner
Lemi — Italian Wellness Equipment, logo du partenaire
spaplan logo — spa equipment and design partner
Gharieni logo — spa equipment partner
Subtle Energies logo — wellness brand partner
BodyHoliday logo — wellness resort partner
Royal Mansour Marrakech logo — luxury hospitality and wellness reference

Our Journal

The decade when everything accelerates, and almost nobody offers anything right
September 24, 2026
Women’s Health

Perimenopause: the decade when everything accelerates

Between 45 and 55, bone, muscle and heart change fast. What I learned looking for what a house can honestly offer — and not offer.
Hydrotherapy circuit in a medical wellness facility
September 24, 2026
Design & Environment

Hotel acoustics: the best treatment in the house is often the building

Silence is the best-documented health lever in wellness, and the one nobody talks about. What I look at before opening a treatment catalogue.
What I stopped promising after a treatment
September 24, 2026
Stress & Sleep

Cortisol: what I stopped promising after a treatment

A single treatment does not durably lower cortisol. What that forced me to change in the way I design — and sell — a programme.
The recovery circuit I dismantle on almost every assignment
September 24, 2026
Movement & Recovery

The recovery circuit I dismantle on almost every assignment

Strength training then a cold plunge: the sequence is everywhere, and it erases part of what the session has just produced. What I change, and why.
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ELEVATING LUXURY WELLNESS THROUGH BESPOKE STRATEGY, OPULENT DESIGN, AND MEASURABLE OPERATIONAL EXCELLENCE.

Bridging Science And Sensoriality To Create High-Performing Destinations That Captivate Guests And Maximize Asset Value Globally.

Sophie Agullana en entretien de conseil avec une cliente, prenant des notes
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